Bringing a brand to life through a graphic system that is evocative, thoughtful, functional, and effective is a task that should never be taken lightly: as the first business card of your company, it speaks volumes about your brand at first glance—and that first impression is hard to reverse.
Beyond the ideation, what’s the meaning? The motivation? The “why”? We ask the right questions to make your identity redesign a success.
Contact us Contact usMuch more than just a logo, a brand identity is a coherent system connected to every facet of your business: in harmony with its personas and targets, while reflecting its expertise and services. This identity must also be applied rigorously and be designed to adapt to your company’s digital needs.
With BOLÉAN, your entire graphic ecosystem is taken into account in an evolving identity process that brings together vision, values, and interactions.
Before talking about logos, colors, or typography, you need to know what the brand stands for. Brand strategy is the stage where we lay the foundation: we clarify your positioning, values, personality, and promise.
Together, we build a solid base: mission, vision, values, personality. These aren’t just boxes to check—they’re tools to guide every decision you make.
We don’t just create “a logo.” We design a visual language that expresses who you are, integrates naturally with your tools, and allows you to communicate with impact, consistency, and flow.
To ensure the consistency and longevity of your visual identity, we create a clear, accessible guide that frames the use of all your graphic elements: logo, colors, typography, layouts, and more.
Our approach goes beyond aesthetics—we return to the foundations to build a new graphic system. Yes, our process has its own jargon: we “map,” we “sketch,” we create “wireframes,” but we make sure to offer artistic recommendations that you understand and that serve your brand. That’s why, to get there, we immerse ourselves, ask questions, and challenge assumptions.
Contact Us Contact UsAn effective brand identity is much more than a logo or graphic design. It’s a complete and evolving ecosystem that brings together vision, values, and interactions, reflecting your company’s identity in a coherent and impactful way.
We start by defining the foundations of your brand, create the visual ecosystem (logo and graphic elements), and develop clear graphic standards. We ensure your brand aligns with your personas and is well-positioned to adapt to digital changes.
We analyze your personas and make sure every brand element is in harmony with them. We create an identity that resonates with your audience while staying true to your values.
We map, sketch, create wireframes, lead the artistic direction, and most importantly, we immerse ourselves in your reality to develop a brand that is meaningful, fluid, human, and transparent.
Got more questions? Send us a message at allo@bolean.com; we’ll be happy to help!
BOLÉAN is your strategic and technological partner you can count on to reach new heights.
On unit les forces du marketing et de la technologie pour une équipe encore plus solide.
Continuer Continuer