Evolving a brand that is already well established

Janson Construction built a solid reputation through the quality of its work, its rigour, and its commitment to a job well done. The goal was therefore not to reinvent the company, but to evolve its image so it better reflects what it is today and the direction it wants to take in the years ahead. We rethought Janson Construction's visual identity by modernizing some of its existing codes. The logo was refreshed while keeping its distinctive markers, and a new colour palette inspired by the region was developed to give the brand more character and let the projects take centre stage. This new identity then came to life in a completely redesigned website that presents Janson Construction's expertise, approach, and projects through a more current and more visual experience. Our collaboration continues today, well beyond this redesign. BOLÉAN supports Janson Construction with its content strategy, social media management, photo and video production, and the development of its employer brand.