Prema approached us to help with their positioning and brand image. Well-established in the commercial construction sector, the company felt the need for a brand that matched the scale of the projects they contribute to, especially in the restaurant industry for major chains. At the same time, the next generation of the family is becoming increasingly involved in the company’s leadership, bringing a fresh wave of innovation and modernity. Our role was to translate this transition into a strong, cohesive identity that reflects Prema’s technical expertise, professionalism, and generational momentum. The strategy aimed to strengthen their leadership position in commercial construction while refreshing their image with a complete visual identity overhaul, a new website, and ongoing marketing support (strategy, photography, video, social media).