Your voice needs to resonate where everything gets built: with the people who run the jobsite day in and day out. HR marketing is the combination of recruiting, communications, and employer branding to attract, engage, and retain your talent. We transform your on-site reality—from safety to teamwork to trade pride—into clear messages that make people want to apply… and stay.
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In a tight labor market, a clear HR strategy makes the difference between “we’re looking” and “we’re hiring.” Throughout the talent journey, your construction HR marketing influences your employer brand awareness, application quality, speed of hire, integration, engagement, and retention. We clarify your EVP (Employee Value Proposition), segment your key profiles, and orchestrate the right channels (career site, social media, job postings, jobsite showcases, events). Result: authentic messaging, a simple candidate experience, and a team proud to wear your logo.
HR marketing isn’t window dressing: it’s lived day to day. Our strategies start with your operational reality to tell real stories: the pride of building, safety taken seriously, team camaraderie, advancement opportunities. An essential approach, especially since social media influences employer perception more than traditional media for 69% of 18-24 year olds and 59% of 25-34 year olds. BOLÉAN works with construction companies to create authentic, meaningful HR programs aligned with your culture. Simple, measurable actions that bring teams together and attract the talent you need… today and tomorrow.
It's applying marketing methods to human resources: employer positioning, messaging, content, channels, and measurement. Goal: attract qualified candidates, speed up recruiting, and increase retention. See our clients
Employer branding is the identity and promise. HR marketing is the plan to activate it: profile segmentation, campaigns, content, media, candidate experience, and internal rituals. Learn about our approach
On-site authenticity (safety, schedules, travel), role clarity, integration path, training/mentoring, advancement, recognition, modern tools, and simple communication (jobsite visuals, team testimonials). See our clients
Got more questions? Send us a message at allo@bolean.com; we’ll be happy to help!
BOLÉAN is your strategic and technological partner you can count on to reach new heights.
On unit les forces du marketing et de la technologie pour une équipe encore plus solide.
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