Labour shortages, rising competition, tighter project timelines—today’s construction recruitment can’t rely on job postings alone. Marketing strategies like employer branding, social media presence, authentic videos, SEO, and targeted ad campaigns help attract more qualified candidates and reduce time-to-hire.
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The sector is grappling with a talent shortage and a rapidly aging workforce. In Canada, construction employment grew in 2025, yet job vacancies remain high—keeping pressure on both attracting and retaining workers. At the same time, the demand for housing and infrastructure continues to rise, making it more urgent than ever to optimize construction recruitment.
Key takeaway: Companies that invest in their employer brand, video content, and SEO are seeing better-quality applicants and shorter hiring timelines.
We audit your visibility (SEO), employer brand (EVP, Careers pages), candidate journey, and paid campaigns. You’ll walk away with a clear action plan—and we’re here to support you every step of the way.
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Employee video testimonials, jobsite tours, and geo-targeted Careers pages typically attract the most relevant applicants.
Paid campaigns can deliver candidates within days; SEO and employer branding build momentum over 3 to 6 months.
A simple ATS speeds up screening, ensures compliance, and improves communication. It shortens hiring timelines and enhances the candidate experience.
Got more questions? Send us a message at allo@bolean.com; we’ll be happy to help!
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