Why do construction companies need a marketing agency?

The construction industry faces unique challenges: long sales cycles, competitive bidding, reputation management, and the recruitment of skilled labour. A specialized agency like BOLÉAN understands these realities and can build marketing strategies aligned with your business goals and on-the-ground needs.

What makes BOLÉAN specialized in construction marketing?

BOLÉAN works exclusively with companies in the construction sector. Our team is certified in General Health and Safety on construction sites and fully understands the regulations that govern your projects. We speak your language, know your realities, and understand your challenges. Our role? Turning your projects into concrete levers for visibility, reputation, and growth.

What are the unique aspects of marketing in the construction industry?

Construction marketing requires both a strategic and hands-on approach. You need to build trust, showcase technical expertise, respond to bids, recruit effectively, and stand out in a highly competitive sector. We focus on quality content, clear positioning, and powerful tools like websites, ad campaigns, and HR marketing.

What types of construction companies work with BOLÉAN?

BOLÉAN partners with a wide variety of construction companies: general contractors, roofing specialists, HVAC, plumbing, excavation, material suppliers, manufacturers, and more. Whether you're a growing SME or a well-established company, if you operate in the construction world and want to structure your marketing, BOLÉAN is your strategic partner.

What are the most effective marketing strategies for construction companies?

It all depends on your audience and goals. Some of the most effective actions include: online advertising (Google Ads, Meta, LinkedIn) to generate qualified leads, social media to build your brand and employer brand, SEO to rank for keywords like "general contractor" or "envelope restoration," an optimized website for conversion and credibility, and targeted HR communications to attract and retain top talent.

Construction Marketing

From strategy to execution, we build marketing that’s made for the construction industry.

At BOLÉAN, we don’t do one-size-fits-all marketing. We understand job site realities, industry challenges, complex project dynamics, the power of word-of-mouth—and the impact of well-targeted marketing. Our team specializes in marketing for construction businesses. Every action is tailored to your reality to drive real results and support your growth, project after project.

See how we can help See how we can help

Marketing De Construction Sur Le Terrain

Elaboration D Une Strategie De Marketing De Construction

Creation De Contenu Pour Marketing De Construction

Our pillars of construction marketing

1

Strategy

Together, we dig deep to fully understand your business, assess risks and opportunities, explore your ambitions, and ultimately chart the path to get you there.
2

Business Advisory

We guide you through the decisions—big and small—that shape your business. With our team by your side, you gain a trusted marketing partner, allowing you to focus on what truly drives value for your organization. We’ll take care of the rest.
3

Creation and Execution

We put everything in place to help you reach your goals: branding, website, photography, video, advertising, multi-platform presence, and more. We carefully consider every detail to ensure your message reaches and resonates with the right audience.

Our proud clients

Over 80 applications
in 2 months

50% reduction
in hiring time

300% growth
in 2 years

150% increase in the quality
of received applications

Marketing Agency
for Construction Companies

At BOLÉAN, construction marketing is what we do. Period. We don’t spread ourselves thin—we focus on what we truly know: job sites, the field, and the demands of a tough industry.

Our values are simple: clear strategy, solid execution, and a respect for timelines and results. Because without action, even the best marketing plan falls flat. We aim with precision, do less, but do it better.

Our team is trained to understand the construction world. We can visit your sites, ask the right questions to your foremen, and turn your expertise into an effective marketing strategy. All our clients are in the construction space—contractors, manufacturers, suppliers—and all are leaders in their field.

That’s how we deliver construction marketing grounded in reality, not theory.

Discover our values Discover our values

A one-stop shop
for all your IT needs

Take advantage of a multidisciplinary team to manage your IT needs.

Frequently asked questions

01
Why do construction companies need a marketing agency?

The construction industry faces unique challenges : long sales cycles, competitive bidding, reputation management, and the recruitment of skilled labour. A specialized agency like BOLÉAN understands these realities and can build marketing strategies aligned with your business goals and on-the-ground needs. See our clients
02
What makes BOLÉAN specialized in construction marketing?

BOLÉAN works exclusively with companies in the construction sector. Our team is certified in General Health and Safety on construction sites and fully understands the regulations that govern your projects. We speak your language, know your realities, and understand your challenges. Our role? Turning your projects into concrete levers for visibility, reputation, and growth. See our clients
03
What are the unique aspects of marketing in the construction industry?

Construction marketing requires both a strategic and hands-on approach. You need to build trust, showcase technical expertise, respond to bids, recruit effectively, and stand out in a highly competitive sector. We focus on quality content, clear positioning, and powerful tools like websites, ad campaigns, and HR marketing. Contact us
04
What types of construction companies work with BOLÉAN?

BOLÉAN partners with a wide variety of construction companies : general contractors, roofing specialists, HVAC, plumbing, excavation, material suppliers, manufacturers, and more. Whether you're a growing SME or a well-established company, if you operate in the construction world and want to structure your marketing, BOLÉAN is your strategic partner. See our clients
05
What are the most effective marketing strategies for construction companies?

It all depends on your audience and goals. Some of the most effective actions include : online advertising (Google Ads, Meta, LinkedIn) to generate qualified leads, social media to build your brand and employer brand, SEO to rank for keywords like "general contractor" or "envelope restoration," an optimized website for conversion and credibility, and targeted HR communications to attract and retain top talent.

Got more questions? Send us a message at allo@bolean.com; we’ll be happy to help!

Ready to transform your business ?

Schedule a meeting Schedule a meeting

BOLÉAN is your strategic and technological partner you can count on to reach new heights.

Construction Marketing

Our pillars of construction marketing

Strategy

Business Advisory

Creation and Execution